Good things should last forever. At least that's our philosophy in Stamp Services.

Over the past few years, we've noticed an overwhelming trend in your buying habits: Liberty Bell — the Forever® stamp introduced in 2007 — now accounts for a majority of all First-Class postage sales.

So it only made sense to give you more of what you want. In the last few months, we've added two more Forever mail-use issues: Holiday Evergreens and Lady Liberty and U.S. Flag.

Now, we're pleased to announce that the entire 2011 commemorative program will join the Forever ranks. This benefits the Postal Service as well as our customers. Rather than incur the expense of destroying unsold stamps after a rate change, we can internally adjust the value — keeping our stamps in circulation until they run out.

But what we're most enthusiastic about is the chance to bring the beauty and diversity of our commemorative program to your attention. Now you can choose from a variety of designs celebrating the best in American art, history, and culture without worrying about the rate. You can enjoy these stamps — or use them as postage — forever.

Stay tuned for an official look at the entire 2011 program at BeyondthePerf.com. We hope you'll be as excited about it as we are!

David E. Failor

Executive Director,
Stamp Services